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Flattened rice from Champaran
Ingredients = Poha
Usage Instructions = Use Normaly
10 in stock
Delivery and return
Delivery and return
| Standard Delivery (Signed for) | Delivered within 3-5 working days |
| Express Delivery (Standard Parcels) | Delivered within 1-2 working days |
| Extra-Large Parcels (Signed for) | Delivered within 3-5 working days |
| Furniture | Delivery usually takes place within 2 weeks. |
Shipping Information
Shipping Information
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Composition and care
We speak a lot about the importance of gut health—not only for beauty—but also in terms of our overall health, wellbeing and immunity. But before we can fully understand why the gut is so integral to our health, it’s first essential to learn more about the physiology of the gut itself—and how it works.
Description
Heritage Pohavariety with medicinal properties and distinct aroma.
Product summary = Marcha Rice (also known as Mircha or Marchaiya) is an indigenous paddy variety from the West Champaran region of Bihar, particularly famous in the Chanpatia block. It is highly prized for its unique aroma and is used to produce high-quality Chuda (flattened rice/poha). Key Details
GI Tag Status: The variety was awarded a Geographical Indication (GI) tag in 2023, certifying its unique origin and quality from West Champaran.
Origin of Name: The grains are small, round, and resemble black pepper (Mirch in Hindi), which is why it is called Mircha or Marcha rice.
Unique Characteristics:
Aroma & Taste: It is known for its distinct, popcorn-like fragrance and superior palatability.
Texture: The Chuda made from this rice is exceptionally light, crunchy, and soft when soaked.
Cultivation & Harvest:
Growing Areas: Primarily grown in Mainatand, Gaunaha, Narkatiaganj, Ramnagar, and Chanpatia blocks.
Crop Cycle: It is a tall paddy variety that takes approximately 145–150 days to mature.
Yield: The average yield is about 20–25 quintals per hectare.
Traditional Uses
Chuda-Dahi: A staple breakfast in Bihar, often eaten with curd and jaggery.
Snacks: Frequently roasted with peanuts, spices, and mustard oil for a savory treat.
Festivals: It is a preferred choice during festivals like Chhath Puja due to its purity and traditional value
Key Benefits = Light, easy to digest
Distinctive Aroma & Taste: Unlike common chura, the Mirchaiya variety is famous for its natural popcorn-like aroma and a sweet, nutty flavor that intensifies when roasted or fried.
Appearance: The grains are uniquely shaped, resembling black pepper (hence the name Mircha or Mirchaiya), and produce a very white, flaky chura.
Texture: It remains exceptionally crunchy even after being soaked or mixed with yogurt (Dahi-Chura), making it a preferred choice for traditional Bihari breakfasts
Nutritional Comparison Table (Approximate):
Protein: ~7.27g. (Aromatic varieties often range between 7% and 9%).
Carbohydrates: ~75g – 80g.
Aroma & Compounds: High in bioactive compounds like α-tocopherol and unsaturated fatty acids, which are typically higher in aromatic vs. non-aromatic rice.
Digestibility: Considered “soft and sweet,” Marcha rice flakes are noted for being
Additional information
| Weight | 500 g |
|---|---|
| size | Pouch |
| Origin | Champaran |
| Shelf Life | 12 months |
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